Apple: World’s Most Valuable Tech Brand

The word ‘Apple’, when mentioned to someone, the first thing that they would think of is the fruit, but most people would think of the most dominant tech brand today – the Apple Inc. Apple, as a brand, has gone a long way in terms of their supremacy in the world of technology. Most people here in Singapore own an iPhone, iPod or iPad, if not, maybe a MacBook, an iMac or an Apple watch. Indeed, Apple Inc. has become one of the world’s leading innovators of cutting-edge music players, smartphones, laptops, tablets, and computers.

Until now, Apple Inc. has been releasing numerous state-of-the-art gadgets that are helping and impacting today’s technological world. These innovative products include the iPod, iPhone, MacBook, iMac, iPad, and the Apple Watch. Though some of the Apple products have been discontinued, most of them are still in production and almost every year, the brand releases a new generation for each product.

Apple Inc.’s Advanced Product Line Apple Inc. presents an array of progressive, multifunctional and easy-to-use products for its consumers all over the world. With Apple’s line of portable media players called the iPod, you can store, listen to music, watch videos, and save pictures. The iPad is a tablet that has a multi-touch display, similar to an iPod Touch’s functions, though some of its latest models can connect through cellular data. The iPhone is the brand’s line of smartphones with a multi-touch screen display, multimedia features allowing you to watch and record videos, store and listen to music, capture and save pictures and connect to the internet through WiFi and cellular data. With an iPhone on hand, you can send and receive emails, connect to various social media accounts, play games, download different apps, and of course, send and receive text messages as well as make and receive calls. With the release of the Macintosh, Apple also produced PC line for desktops (iMac) and laptops (MacBook). Apple’s latest innovation, the Apple Watch, is the company's series of smartwatch that can be paired with the iPhone, enabling the user to receive calls, iMessages, SMS and a lot of other features.